Welcome to the world of fruity pack

We are the number one fresh producer of innovative and healthy convenience food.

24

points of sale

9

Countries

100.000

kilograms processed per day

350+

employees

13

Since 2010

What we do

Get to know our broad expertise.

Our products - Fruity Pack
Fruity Pack lijn

Retail specialist

We deliver our healthy products directly to a wide range of supermarkets in Europe, both under private label and under our brand name Healthy Hand.

Fresh-cut fruit - Fruity Pack
Fruity Pack lijn

Foodservice expert

With years of experience in the field of foodservice, we have extensive knowledge on how to deliver daily fresh made products in easy to process and recognizable packaging to our customers in the foodservice sector.

Uber Fruity Pack
Fruity Pack lijn

Logistics partner

we provide cross-dock deliveries to retail institutions for various partners in the food sector as well as direct delivery to franchisers. This logistics flow is perfectly suited for high-quality products; freshly prepared today, available for sale tomorrow.

Our assortment

Healthy, convenient and delicious

W2-Fruitsalade-Tropisch-200gr (1)

Fresh-cut fruit

Your daily dose of vitamins in an extensive mix of freshly cut fruits.

Verwentussendoortjes

Fresh combinations

Rich combinations of dairy and fruit. A surprisingly tasty snack for any time during the day!

W2-Ei-van-columbus

Salads

Salads that consists of crunchy vegetables and an irresistible dressing.

Maaltijdsalade

Meal salads

Delightful fresh, ready-made meals. Guaranteed high in flavor and extremely tasty.

W2-Pokebowl-Soyasaus (1)

Poké bowls

Fresh, healthy bowls with a combination of rice, vegetables and meat or fish. Bowls full of passion and excellence.

Grootverpakking

Bulk packaging

For big players! Specifically targeted at the foodservice industry, developed with passion and a focus on the customer.

Our story

A family business since 2008

Fruity Pack once started as a small family business with deep roots in the fruit and vegetable sector. Our expertise in processing fruit goes back for decades. The passion of continuously striving for the highest quality and best taste has resulted in a consistent satisfied consumer base, allowing for the market to grow from year to year. Due to this consistent focus on optimalisation of both quality and processes, Fruity Pack quickly established a strong connection with retail and foodservice that would not only last for years to come, but continues to grow evermore. 

Our employees contribute to this competitive advantage on a daily basis. Thanks to our dedicated and hard-working team, Fruity Pack has evolved into the biggest player in the market, allowing us to fully unburden European retailers and foodservice partners. No volume is too large, 100% delivery of orders is the standard and every individual customer receives the attention they deserve.

Continuous research and development of our products based on the latest trends and developments in the market is deeply embedded in our DNA. Our successful innovations of salads, fresh combinations, meals and poke bowls has caused a transition in the market. We have developed from a specialist in fresh-cut fruit to a fresh producer of healthy convenience products. 

Corporate social responsibility and sustainability

Healthy products that respect people and planet

We not only focus on providing as many consumers as possible with our healthy products, we also realize that we can make an impact on the environment and society. This means we put people and planet first. We guarantee an optimized and sustainable production process as well as a focus on supporting our employees to develop themselves within our company. 

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